Out-of-vehicle experience

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This bus stop in Portland, Ore., provides amenities like seating and shelter from the elements. Photo by Flickr user Jason McHuff.

Certain low cost strategies, such as real-time arrival and routing information, attractive waiting areas, universal fare media, marketing/perception influence, and other low-cost measures can cost-effectively increase ridership by improving the transit experience.

The out-of-vehicle waiting experience plays a critical role in an individual’s willingness to use transit for their traveling needs. A pleasant walk to and wait at a transit stop can add value to the transit experience, while time spent in a dirty, loud or unsafe environment is perceived to be much more costly that time spent in-vehicle.


Real-time arrival and routing information

Attractive and more secure waiting areas

Improvement to the quality of pedestrian network