Coordinate with private sector
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The private sector -- namely large employers -- can play a large role in encouraging the use of transit among its employees, often by employing incentives with little cost to the employer.
- Allowing employees to use the cash value of their parking space for transit passes, vanpool and buspool services, carpool services, or other transit services creates incentives for the use of commuting alternatives to the car at no direct cost to transit agencies.
Transit Pass Subsidies
Direct transit service provision (Google bus)