Coordinate with private sector
The private sector -- namely large employers -- can play a large role in encouraging the use of transit among its employees, often by employing incentives with little cost to the employer.
- Allow employees to use the cash value of their parking space to keep for themselves, use to buy transit passes, pay for vanpool, carpool, etc.
- Further reading: Donald Shoup. "Evaluating the effects of parking cash out: eight case studies." 1997.
- Further reading: [http://www.tandfonline.com/doi/abs/10.1080/01944369508975616%7C Donald Shoup. "An Opportunity to Reduce Minimum Parking Requirements." 2007.