Coordinate with private sector

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Background

The private sector -- namely large employers -- can play a large role in encouraging the use of transit among its employees, often by employing incentives with little cost to the employer.

Strategies

Parking cash-out

           Allow employees to use the cash value of their parking space to keep for themselves, use to buy transit passes, pay for vanpool, carpool, etc.
           http://www.arb.ca.gov/research/single-project.php?row_id=55468
           http://www.tandfonline.com/doi/abs/10.1080/01944369508975616

Transit pass subsidy

Direct transit service provision (Google bus)