Coordinate with private sector
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Background
The private sector -- namely large employers -- can play a large role in encouraging the use of transit among its employees, often by employing incentives with little cost to the employer.
Strategies
Parking cash-out
- Allow employees to use the cash value of their parking space to keep for themselves, use to buy transit passes, pay for vanpool, carpool, etc.
- Further reading: http://www.arb.ca.gov/research/single-project.php?row_id=55468
- Further reading: http://www.tandfonline.com/doi/abs/10.1080/01944369508975616