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Advertising - Revision history
2024-03-28T16:18:22Z
Revision history for this page on the wiki
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https://www.transitwiki.org/TransitWiki/index.php?title=Advertising&diff=3803&oldid=prev
Rabiabonour at 20:59, 12 February 2017
2017-02-12T20:59:41Z
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<td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">← Older revision</td>
<td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">Revision as of 20:59, 12 February 2017</td>
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<tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">{{template:stub}}</ins></div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>[[Category:Finance and revenue]]</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>[[Category:Finance and revenue]]</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>[[Image:Busad.jpg|right|thumb|500px|Many transit agencies use advertising on vehicles as an additional source of revenue. Source: [https://commons.wikimedia.org/wiki/File:LACMTA_Metro_Local_Neoplan_AN440A_6572.jpg George Lumbreras]]]</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>[[Image:Busad.jpg|right|thumb|500px|Many transit agencies use advertising on vehicles as an additional source of revenue. Source: [https://commons.wikimedia.org/wiki/File:LACMTA_Metro_Local_Neoplan_AN440A_6572.jpg George Lumbreras]]]</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>==Introduction==</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>==Introduction==</div></td></tr>
<tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del class="diffchange diffchange-inline">Advertising </del>on <del class="diffchange diffchange-inline">transit </del>vehicles and facilities <del class="diffchange diffchange-inline">can produce new or increased local revenues from non-standard sources. Many agencies are re-evaluating advertising </del>as a <del class="diffchange diffchange-inline">potential </del>revenue source to <del class="diffchange diffchange-inline">fill funding gaps</del>. <del class="diffchange diffchange-inline"> Advertising on transit facilities and vehicles creates </del>nearly $1 billion <del class="diffchange diffchange-inline">per year in sales, with roughly half of this amount going to transit agencies. However, in 2007 only 0.3% of U.S. advertising dollars went to transit </del><ref name="one33">[http://onlinepubs.trb.org/onlinepubs/tcrp/tcrp_rpt_133.pdf TCRP Report 133: Practical Measures to Increase Transit Advertising Revenues. 2009.]</ref>. <del class="diffchange diffchange-inline"> Transit </del>agencies and <del class="diffchange diffchange-inline">operators seeking increased </del>revenues <del class="diffchange diffchange-inline">from advertising can usually find ways </del>to <del class="diffchange diffchange-inline">do so</del>, as a <del class="diffchange diffchange-inline">survey adverting planners accustomed to working </del>with <del class="diffchange diffchange-inline">traditional channels identified a range </del>of <del class="diffchange diffchange-inline">options </del>to <del class="diffchange diffchange-inline">improve transit </del>advertising<del class="diffchange diffchange-inline">.</del><ref <del class="diffchange diffchange-inline">name=</del>"<del class="diffchange diffchange-inline">one33</del>" /></div></td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins class="diffchange diffchange-inline">Many transit agencies use advertising </ins>on <ins class="diffchange diffchange-inline">or it </ins>vehicles and facilities as a <ins class="diffchange diffchange-inline">way to generate additional </ins>revenue<ins class="diffchange diffchange-inline">. While this is typically a very small </ins>source <ins class="diffchange diffchange-inline">of funding, there is potential for agencies </ins>to <ins class="diffchange diffchange-inline">increase ad revenue as advertisers move away from traditional venues like television and print media</ins>. <ins class="diffchange diffchange-inline">Transit advertising is </ins>nearly <ins class="diffchange diffchange-inline">a </ins>$1 billion <ins class="diffchange diffchange-inline">industry</ins><ref name="one33">[http://onlinepubs.trb.org/onlinepubs/tcrp/tcrp_rpt_133.pdf TCRP Report 133: Practical Measures to Increase Transit Advertising Revenues. 2009.]</ref>. <ins class="diffchange diffchange-inline">With improved practices, agencies are often capable of increasing their ad revenues.</ins></div></td></tr>
<tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div> </div></td></tr>
<tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins class="diffchange diffchange-inline">===Benefits of Advertising===</ins></div></td></tr>
<tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins class="diffchange diffchange-inline">There are plenty of reasons for transit </ins>agencies <ins class="diffchange diffchange-inline">to offer advertising. The costs are relatively low, </ins>and <ins class="diffchange diffchange-inline">agencies have access to a captive audience that advertisers value. Transit advertising is a growth industry with significant potential for increasing </ins>revenues<ins class="diffchange diffchange-inline">.</ins></div></td></tr>
<tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div> </div></td></tr>
<tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins class="diffchange diffchange-inline">===Challenges </ins>to <ins class="diffchange diffchange-inline">Advertising===</ins></div></td></tr>
<tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins class="diffchange diffchange-inline">On the other hand</ins>, <ins class="diffchange diffchange-inline">transit advertising faces a variety of challenges. Transit has not typically been viewed </ins>as a <ins class="diffchange diffchange-inline">good medium for advertising because of negative social connotations </ins>with <ins class="diffchange diffchange-inline">transit and the lack </ins>of <ins class="diffchange diffchange-inline">good audience engagement metrics. In addition, advertising creates significant legal hurdles for agencies. As public organizations, courts often hold transit agencies </ins>to <ins class="diffchange diffchange-inline">fairly strict free speech standards. This means that agencies can be unable to refuse ads that they find to be offensive. While properly structured ad policies can give agencies more leeway in rejecting certain content, free speech requirements must be kept in mind when addressing </ins>advertising<ref<ins class="diffchange diffchange-inline">>[http://onlinepubs.trb.org/onlinepubs/tcrp/tcrp_lrd_33.pdf McDaniel, J.B. (2010). </ins>"<ins class="diffchange diffchange-inline">TCRP Legal Research Digest 33: Developing and Implementing a Transit Advertising Policy</ins>"<ins class="diffchange diffchange-inline">. Transit Cooperative Research Program.]<</ins>/<ins class="diffchange diffchange-inline">ref</ins>><ins class="diffchange diffchange-inline">.</ins></div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>==Key Considerations==</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>==Key Considerations==</div></td></tr>
<tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del style="font-weight: bold; text-decoration: none;"></del></div></td><td colspan="2"> </td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>===Need to Restructure===</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>===Need to Restructure===</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>While there are a number of measures an advertising sales department can implement on their own, TCRP Report 133 makes several suggestions that require buy-in or actions from upper management, including restructuring the entire department or contracting out the function.<ref name="one33" /></div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>While there are a number of measures an advertising sales department can implement on their own, TCRP Report 133 makes several suggestions that require buy-in or actions from upper management, including restructuring the entire department or contracting out the function.<ref name="one33" /></div></td></tr>
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<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>==Operating a Transit Advertising Sales Program==</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>==Operating a Transit Advertising Sales Program==</div></td></tr>
<tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>With few exceptions, transit operators that offer out-of-home advertising opportunities generally bid out their programs using a competitive process. Companies <del class="diffchange diffchange-inline">handle </del>advertising sales on a contract basis include CBS Outdoor, Titan Advertising, Lamar Advertising, and Clear Channel.</div></td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>With few exceptions, transit operators that offer out-of-home advertising opportunities generally bid out their programs using a competitive process. Companies <ins class="diffchange diffchange-inline">handling </ins>advertising sales on a contract basis include CBS Outdoor, Titan Advertising, Lamar Advertising, and Clear Channel.</div></td></tr>
<tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div> </div></td><td colspan="2"> </td></tr>
<tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div> </div></td><td colspan="2"> </td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>==References==</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>==References==</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div><references/></div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div><references/></div></td></tr>
<tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del style="font-weight: bold; text-decoration: none;"></del></div></td><td colspan="2"> </td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>==Additional Reading==</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>==Additional Reading==</div></td></tr>
<tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">[http://onlinepubs.trb.org/onlinepubs/tcrp/tcrp_rpt_133.pdf Alpers, J. (2009). "TCRP Report 133: Practical Measures to Increase Transit Advertising Revenues." Transit Cooperative Research Program.]</ins></div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del class="diffchange diffchange-inline">Alpers, Jane. [http://onlinepubs.trb.org/onlinepubs/tcrp/tcrp_rpt_133.pdf "TCRP Report 133: Practical Measures to Increase Transit Advertising Revenues."] 2009.</del></div></td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>: This report is a starting point for consultants, department heads, and agency management considering restructuring an agencies advertising sales operations in order to maximize revenue.</div></td></tr>
<tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>: This <del class="diffchange diffchange-inline">107-page </del>report is a <del class="diffchange diffchange-inline">great </del>starting point for consultants, department heads, and agency management considering restructuring an agencies advertising sales operations in order to maximize revenue<del class="diffchange diffchange-inline">.</del></div></td><td colspan="2"> </td></tr>
<tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div> </div></td><td colspan="2"> </td></tr>
<tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div> </div></td><td colspan="2"> </td></tr>
<tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del class="diffchange diffchange-inline">Transit Cooperative Research Program. [http://onlinepubs.trb.org/onlinepubs/tcrp/tcrp_lrd_33.pdf "TCRP Legal Research Digest 33: Developing and Implementing a Transit Advertising Policy."] 2010.</del></div></td><td colspan="2"> </td></tr>
<tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del class="diffchange diffchange-inline">: If your agency's legal council is not already familiar with laws and cases related to advertising on property owned or managed by your agency, they should review this document</del>.</div></td><td colspan="2"> </td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">[http://onlinepubs.trb.org/onlinepubs/tcrp/tcrp_lrd_33.pdf McDaniel, J.B. (2010). "TCRP Legal Research Digest 33: Developing and Implementing a Transit Advertising Policy". Transit Cooperative Research Program.]</ins></div></td></tr>
<tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">: This research digest summarizing important cases in the history of transit advertising law.</ins></div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del class="diffchange diffchange-inline">Transit Cooperative Research Program. </del>[http://onlinepubs.trb.org/onlinepubs/tcrp/tcrp_syn_51.pdf "TCRP Synthesis 51: Transit Advertising Sales Agreements."] <del class="diffchange diffchange-inline">2004.</del></div></td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>[http://onlinepubs.trb.org/onlinepubs/tcrp/tcrp_syn_51.pdf <ins class="diffchange diffchange-inline">Schaller, B. (2004). </ins>"TCRP Synthesis 51: Transit Advertising Sales Agreements." <ins class="diffchange diffchange-inline">Transit Cooperative Research Program.</ins>]</div></td></tr>
<tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>: This <del class="diffchange diffchange-inline">110-page </del>report contains specific guidance on how <del class="diffchange diffchange-inline">your </del>advertising sales department can structure agreements and consider how to balance revenue generating advertisements with public service advertisements.</div></td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>: This report contains specific guidance on how <ins class="diffchange diffchange-inline">an </ins>advertising sales department can structure agreements and consider how to balance revenue generating advertisements with public service advertisements.</div></td></tr>
</table>
Rabiabonour
https://www.transitwiki.org/TransitWiki/index.php?title=Advertising&diff=3719&oldid=prev
Rabiabonour at 21:37, 7 February 2017
2017-02-07T21:37:37Z
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<td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">Revision as of 21:37, 7 February 2017</td>
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<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>[[Category:Finance and revenue]]</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>[[Category:Finance and revenue]]</div></td></tr>
<tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>[[<del class="diffchange diffchange-inline">File</del>:<del class="diffchange diffchange-inline">LA-Metro-bus-ad</del>.<del class="diffchange diffchange-inline">JPG</del>|right|thumb|<del class="diffchange diffchange-inline">350px</del>|<del class="diffchange diffchange-inline">Advertising </del>on <del class="diffchange diffchange-inline">a Los Angeles Metro bus</del>]]</div></td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>[[<ins class="diffchange diffchange-inline">Image</ins>:<ins class="diffchange diffchange-inline">Busad</ins>.<ins class="diffchange diffchange-inline">jpg</ins>|right|thumb|<ins class="diffchange diffchange-inline">500px</ins>|<ins class="diffchange diffchange-inline">Many transit agencies use advertising </ins>on <ins class="diffchange diffchange-inline">vehicles as an additional source of revenue. Source: [https://commons.wikimedia.org/wiki/File:LACMTA_Metro_Local_Neoplan_AN440A_6572.jpg George Lumbreras]</ins>]]</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>==Introduction==</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>==Introduction==</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>Advertising on transit vehicles and facilities can produce new or increased local revenues from non-standard sources. Many agencies are re-evaluating advertising as a potential revenue source to fill funding gaps. Advertising on transit facilities and vehicles creates nearly $1 billion per year in sales, with roughly half of this amount going to transit agencies. However, in 2007 only 0.3% of U.S. advertising dollars went to transit <ref name="one33">[http://onlinepubs.trb.org/onlinepubs/tcrp/tcrp_rpt_133.pdf TCRP Report 133: Practical Measures to Increase Transit Advertising Revenues. 2009.]</ref>. Transit agencies and operators seeking increased revenues from advertising can usually find ways to do so, as a survey adverting planners accustomed to working with traditional channels identified a range of options to improve transit advertising.<ref name="one33" /></div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>Advertising on transit vehicles and facilities can produce new or increased local revenues from non-standard sources. Many agencies are re-evaluating advertising as a potential revenue source to fill funding gaps. Advertising on transit facilities and vehicles creates nearly $1 billion per year in sales, with roughly half of this amount going to transit agencies. However, in 2007 only 0.3% of U.S. advertising dollars went to transit <ref name="one33">[http://onlinepubs.trb.org/onlinepubs/tcrp/tcrp_rpt_133.pdf TCRP Report 133: Practical Measures to Increase Transit Advertising Revenues. 2009.]</ref>. Transit agencies and operators seeking increased revenues from advertising can usually find ways to do so, as a survey adverting planners accustomed to working with traditional channels identified a range of options to improve transit advertising.<ref name="one33" /></div></td></tr>
</table>
Rabiabonour
https://www.transitwiki.org/TransitWiki/index.php?title=Advertising&diff=3101&oldid=prev
Rabiabonour at 21:32, 31 October 2016
2016-10-31T21:32:59Z
<p></p>
<table class="diff diff-contentalign-left diff-editfont-monospace" data-mw="interface">
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<td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">Revision as of 21:32, 31 October 2016</td>
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<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>[[File:LA-Metro-bus-ad.JPG|right|thumb|350px|Advertising on a Los Angeles Metro bus]]</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>[[File:LA-Metro-bus-ad.JPG|right|thumb|350px|Advertising on a Los Angeles Metro bus]]</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>==Introduction==</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>==Introduction==</div></td></tr>
<tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>Advertising on transit vehicles and facilities can produce new or increased local revenues from non-standard sources. Many agencies are re-evaluating advertising as a potential revenue source to fill funding gaps. Advertising on transit facilities and vehicles creates nearly $1 billion per year in sales, with roughly half of this amount going to transit agencies. However, in 2007 only 0.3% of U.S. advertising dollars went to transit <ref name="one33">[http://onlinepubs.trb.org/onlinepubs/tcrp/tcrp_rpt_133.pdf TCRP Report 133: Practical Measures to Increase Transit Advertising Revenues. 2009.]</ref>. Transit agencies and operators seeking increased revenues from advertising can usually find ways to do so, as a survey adverting planners accustomed to working with traditional channels identified a range of options to improve transit advertising.<ref name="one33"<del class="diffchange diffchange-inline">><</del>/<del class="diffchange diffchange-inline">ref</del>></div></td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>Advertising on transit vehicles and facilities can produce new or increased local revenues from non-standard sources. Many agencies are re-evaluating advertising as a potential revenue source to fill funding gaps. Advertising on transit facilities and vehicles creates nearly $1 billion per year in sales, with roughly half of this amount going to transit agencies. However, in 2007 only 0.3% of U.S. advertising dollars went to transit <ref name="one33">[http://onlinepubs.trb.org/onlinepubs/tcrp/tcrp_rpt_133.pdf TCRP Report 133: Practical Measures to Increase Transit Advertising Revenues. 2009.]</ref>. Transit agencies and operators seeking increased revenues from advertising can usually find ways to do so, as a survey adverting planners accustomed to working with traditional channels identified a range of options to improve transit advertising.<ref name="one33" /></div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>==Key Considerations==</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>==Key Considerations==</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>===Need to Restructure===</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>===Need to Restructure===</div></td></tr>
<tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>While there are a number of measures an advertising sales department can implement on their own, TCRP Report 133 makes several suggestions that require buy-in or actions from upper management, including restructuring the entire department or contracting out the function.<ref name="one33"<del class="diffchange diffchange-inline">>http:</del>/<del class="diffchange diffchange-inline">/onlinepubs.trb.org/onlinepubs/tcrp/tcrp_rpt_133.pdf</ref</del>></div></td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>While there are a number of measures an advertising sales department can implement on their own, TCRP Report 133 makes several suggestions that require buy-in or actions from upper management, including restructuring the entire department or contracting out the function.<ref name="one33" /></div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>===Advertising Policy===</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>===Advertising Policy===</div></td></tr>
</table>
Rabiabonour
https://www.transitwiki.org/TransitWiki/index.php?title=Advertising&diff=2401&oldid=prev
BK: fixed link
2015-05-16T00:45:43Z
<p>fixed link</p>
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<td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">Revision as of 00:45, 16 May 2015</td>
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<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>Transit Cooperative Research Program. [http://<del class="diffchange diffchange-inline">www</del>.<del class="diffchange diffchange-inline">tcrponline</del>.org/<del class="diffchange diffchange-inline">bin</del>/<del class="diffchange diffchange-inline">publications</del>.<del class="diffchange diffchange-inline">pl?mode=abstract&cat_id=23&pub_id=1532 </del>"TCRP Legal Research Digest <del class="diffchange diffchange-inline">13</del>: Developing and Implementing a Transit Advertising Policy."] 2010.</div></td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>Transit Cooperative Research Program. [http://<ins class="diffchange diffchange-inline">onlinepubs</ins>.<ins class="diffchange diffchange-inline">trb</ins>.org/<ins class="diffchange diffchange-inline">onlinepubs</ins>/<ins class="diffchange diffchange-inline">tcrp/tcrp_lrd_33</ins>.<ins class="diffchange diffchange-inline">pdf </ins>"TCRP Legal Research Digest <ins class="diffchange diffchange-inline">33</ins>: Developing and Implementing a Transit Advertising Policy."] 2010.</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>: If your agency's legal council is not already familiar with laws and cases related to advertising on property owned or managed by your agency, they should review this document.</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>: If your agency's legal council is not already familiar with laws and cases related to advertising on property owned or managed by your agency, they should review this document.</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr>
</table>
BK
https://www.transitwiki.org/TransitWiki/index.php?title=Advertising&diff=2384&oldid=prev
BK: fixed link
2015-04-24T23:04:57Z
<p>fixed link</p>
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<td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">Revision as of 23:04, 24 April 2015</td>
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<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>Transit Cooperative Research Program. [http://<del class="diffchange diffchange-inline">www</del>.<del class="diffchange diffchange-inline">tcrponline</del>.org/<del class="diffchange diffchange-inline">bin</del>/<del class="diffchange diffchange-inline">publications</del>.<del class="diffchange diffchange-inline">pl?mode=abstract&cat_id=23&pub_id=1103 </del>"TCRP Synthesis 51: Transit Advertising Sales Agreements."] 2004.</div></td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>Transit Cooperative Research Program. [http://<ins class="diffchange diffchange-inline">onlinepubs</ins>.<ins class="diffchange diffchange-inline">trb</ins>.org/<ins class="diffchange diffchange-inline">onlinepubs</ins>/<ins class="diffchange diffchange-inline">tcrp/tcrp_syn_51</ins>.<ins class="diffchange diffchange-inline">pdf </ins>"TCRP Synthesis 51: Transit Advertising Sales Agreements."] 2004.</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>: This 110-page report contains specific guidance on how your advertising sales department can structure agreements and consider how to balance revenue generating advertisements with public service advertisements.</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>: This 110-page report contains specific guidance on how your advertising sales department can structure agreements and consider how to balance revenue generating advertisements with public service advertisements.</div></td></tr>
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BK
https://www.transitwiki.org/TransitWiki/index.php?title=Advertising&diff=2383&oldid=prev
BK at 23:03, 24 April 2015
2015-04-24T23:03:14Z
<p></p>
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<td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">Revision as of 23:03, 24 April 2015</td>
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<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>[[File:LA-Metro-bus-ad.JPG|right|thumb|350px|Advertising on a Los Angeles Metro bus]]</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>[[File:LA-Metro-bus-ad.JPG|right|thumb|350px|Advertising on a Los Angeles Metro bus]]</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>==Introduction==</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>==Introduction==</div></td></tr>
<tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>Advertising on transit vehicles and facilities can produce new or increased local revenues from non-standard sources. Many agencies are re-evaluating advertising as a potential revenue source to fill funding gaps. Advertising on transit facilities and vehicles creates nearly $1 billion per year in sales, with roughly half of this amount going to transit agencies. However, in 2007 only 0.3% of U.S. advertising dollars went to transit <ref name="one33">[http://<del class="diffchange diffchange-inline">www</del>.<del class="diffchange diffchange-inline">tcrponline</del>.org/<del class="diffchange diffchange-inline">bin</del>/<del class="diffchange diffchange-inline">publications</del>.<del class="diffchange diffchange-inline">pl?mode=abstract&cat_id=23&pub_id=1500 </del>TCRP Report 133: Practical Measures to Increase Transit Advertising Revenues. 2009.]</ref>. Transit agencies and operators seeking increased revenues from advertising can usually find ways to do so, as a survey adverting planners accustomed to working with traditional channels identified a range of options to improve transit advertising.<ref name="one33"></ref></div></td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>Advertising on transit vehicles and facilities can produce new or increased local revenues from non-standard sources. Many agencies are re-evaluating advertising as a potential revenue source to fill funding gaps. Advertising on transit facilities and vehicles creates nearly $1 billion per year in sales, with roughly half of this amount going to transit agencies. However, in 2007 only 0.3% of U.S. advertising dollars went to transit <ref name="one33">[http://<ins class="diffchange diffchange-inline">onlinepubs</ins>.<ins class="diffchange diffchange-inline">trb</ins>.org/<ins class="diffchange diffchange-inline">onlinepubs</ins>/<ins class="diffchange diffchange-inline">tcrp/tcrp_rpt_133</ins>.<ins class="diffchange diffchange-inline">pdf </ins>TCRP Report 133: Practical Measures to Increase Transit Advertising Revenues. 2009.]</ref>. Transit agencies and operators seeking increased revenues from advertising can usually find ways to do so, as a survey adverting planners accustomed to working with traditional channels identified a range of options to improve transit advertising.<ref name="one33"></ref></div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>==Key Considerations==</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>==Key Considerations==</div></td></tr>
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BK
https://www.transitwiki.org/TransitWiki/index.php?title=Advertising&diff=2382&oldid=prev
BK: fixed link
2015-04-24T23:01:52Z
<p>fixed link</p>
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<td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">Revision as of 23:01, 24 April 2015</td>
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<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>===Need to Restructure===</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>===Need to Restructure===</div></td></tr>
<tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>While there are a number of measures an advertising sales department can implement on their own, TCRP Report 133 makes several suggestions that require buy-in or actions from upper management, including restructuring the entire department or contracting out the function.<ref name="one33"></ref></div></td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>While there are a number of measures an advertising sales department can implement on their own, TCRP Report 133 makes several suggestions that require buy-in or actions from upper management, including restructuring the entire department or contracting out the function.<ref name="one33"><ins class="diffchange diffchange-inline">http://onlinepubs.trb.org/onlinepubs/tcrp/tcrp_rpt_133.pdf</ins></ref></div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>===Advertising Policy===</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>===Advertising Policy===</div></td></tr>
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BK
https://www.transitwiki.org/TransitWiki/index.php?title=Advertising&diff=2381&oldid=prev
BK: fixed link
2015-04-24T22:43:08Z
<p>fixed link</p>
<table class="diff diff-contentalign-left diff-editfont-monospace" data-mw="interface">
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<td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">Revision as of 22:43, 24 April 2015</td>
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<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>==Additional Reading==</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>==Additional Reading==</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>Alpers, Jane. [http://<del class="diffchange diffchange-inline">www</del>.<del class="diffchange diffchange-inline">tcrponline</del>.org/<del class="diffchange diffchange-inline">bin</del>/<del class="diffchange diffchange-inline">publications</del>.<del class="diffchange diffchange-inline">pl?mode=abstract&cat_id=23&pub_id=1500 </del>"TCRP Report 133: Practical Measures to Increase Transit Advertising Revenues."] 2009.</div></td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>Alpers, Jane. [http://<ins class="diffchange diffchange-inline">onlinepubs</ins>.<ins class="diffchange diffchange-inline">trb</ins>.org/<ins class="diffchange diffchange-inline">onlinepubs</ins>/<ins class="diffchange diffchange-inline">tcrp/tcrp_rpt_133</ins>.<ins class="diffchange diffchange-inline">pdf </ins>"TCRP Report 133: Practical Measures to Increase Transit Advertising Revenues."] 2009.</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>: This 107-page report is a great starting point for consultants, department heads, and agency management considering restructuring an agencies advertising sales operations in order to maximize revenue.</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>: This 107-page report is a great starting point for consultants, department heads, and agency management considering restructuring an agencies advertising sales operations in order to maximize revenue.</div></td></tr>
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BK
https://www.transitwiki.org/TransitWiki/index.php?title=Advertising&diff=2380&oldid=prev
BK: fixed link
2015-04-24T22:40:58Z
<p>fixed link</p>
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<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>===Advertising Policy===</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>===Advertising Policy===</div></td></tr>
<tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>Government-run transit agencies must consider how the first amendment affects their ability to approve or deny advertisements based on content alone. Generally, transit agencies will need well-defined standards and a system in place to determine compliance with those standards. Have your inside or outside council review this [http://<del class="diffchange diffchange-inline">www</del>.<del class="diffchange diffchange-inline">tcrponline</del>.org/<del class="diffchange diffchange-inline">bin</del>/<del class="diffchange diffchange-inline">publications</del>.<del class="diffchange diffchange-inline">pl?mode=abstract&cat_id=23&pub_id=1532 2010 </del>TCRP Legal Research Digest] on developing and implementing a transit advertising policy.</div></td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>Government-run transit agencies must consider how the first amendment affects their ability to approve or deny advertisements based on content alone. Generally, transit agencies will need well-defined standards and a system in place to determine compliance with those standards. Have your inside or outside council review this [http://<ins class="diffchange diffchange-inline">onlinepubs</ins>.<ins class="diffchange diffchange-inline">trb</ins>.org/<ins class="diffchange diffchange-inline">onlinepubs</ins>/<ins class="diffchange diffchange-inline">tcrp/tcrp_lrd_33</ins>.<ins class="diffchange diffchange-inline">pdf </ins>TCRP Legal Research Digest <ins class="diffchange diffchange-inline">33</ins>] on developing and implementing a transit advertising policy.</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>==Operating a Transit Advertising Sales Program==</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>==Operating a Transit Advertising Sales Program==</div></td></tr>
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BK
https://www.transitwiki.org/TransitWiki/index.php?title=Advertising&diff=2263&oldid=prev
BK: Photo moved to top.
2015-04-22T17:49:05Z
<p>Photo moved to top.</p>
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<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>[[Category:Finance and revenue]]</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>[[Category:Finance and revenue]]</div></td></tr>
<tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">[[File:LA-Metro-bus-ad.JPG|right|thumb|350px|Advertising on a Los Angeles Metro bus]]</ins></div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>==Introduction==</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>==Introduction==</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>Advertising on transit vehicles and facilities can produce new or increased local revenues from non-standard sources. Many agencies are re-evaluating advertising as a potential revenue source to fill funding gaps. Advertising on transit facilities and vehicles creates nearly $1 billion per year in sales, with roughly half of this amount going to transit agencies. However, in 2007 only 0.3% of U.S. advertising dollars went to transit <ref name="one33">[http://www.tcrponline.org/bin/publications.pl?mode=abstract&cat_id=23&pub_id=1500 TCRP Report 133: Practical Measures to Increase Transit Advertising Revenues. 2009.]</ref>. Transit agencies and operators seeking increased revenues from advertising can usually find ways to do so, as a survey adverting planners accustomed to working with traditional channels identified a range of options to improve transit advertising.<ref name="one33"></ref></div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>Advertising on transit vehicles and facilities can produce new or increased local revenues from non-standard sources. Many agencies are re-evaluating advertising as a potential revenue source to fill funding gaps. Advertising on transit facilities and vehicles creates nearly $1 billion per year in sales, with roughly half of this amount going to transit agencies. However, in 2007 only 0.3% of U.S. advertising dollars went to transit <ref name="one33">[http://www.tcrponline.org/bin/publications.pl?mode=abstract&cat_id=23&pub_id=1500 TCRP Report 133: Practical Measures to Increase Transit Advertising Revenues. 2009.]</ref>. Transit agencies and operators seeking increased revenues from advertising can usually find ways to do so, as a survey adverting planners accustomed to working with traditional channels identified a range of options to improve transit advertising.<ref name="one33"></ref></div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>==Key Considerations==</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>==Key Considerations==</div></td></tr>
<tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del class="diffchange diffchange-inline">[[File:LA-Metro-bus-ad.JPG|right|thumb|350px|Advertising on a Los Angeles Metro bus]]</del></div></td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div> </div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>===Need to Restructure===</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>===Need to Restructure===</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>While there are a number of measures an advertising sales department can implement on their own, TCRP Report 133 makes several suggestions that require buy-in or actions from upper management, including restructuring the entire department or contracting out the function.<ref name="one33"></ref></div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>While there are a number of measures an advertising sales department can implement on their own, TCRP Report 133 makes several suggestions that require buy-in or actions from upper management, including restructuring the entire department or contracting out the function.<ref name="one33"></ref></div></td></tr>
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