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Automated fare media
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23:05, 16 July 2012
Federal Highway Administration. [http://ntl.bts.gov/lib/jpodocs/repts_te/13479.html "Ventura County Fare Integration: A Case Study; Promoting Seamless Regional Fare Coordination."] 2001.
: This report by the Federal Highway Administration is a case study of Ventura County, California's transition to using several [Intelligent Transportation Systems], including contactless fare cards, or smart cards. The report includes a description of the lessons learned from this multi-jurisdictional transition. Most importantly, the report outlines the institutional needs, the technical requirements, the methods for gaining customer acceptance, as well as the things the agencies involved could have done differently to make the program more successful.
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