DDGP programs have benefits for both the pass purchaser (employers, universities) and the transit agency. The employer can consider and market the pass program as an employee benefit, enhancing the image of the company as a progressive and environmentally-conscious business.
Consider also that if most of these new riders have a good experience with the transit system, they may encourage others to try the service as well. Thus a DDGP can serve as a cost-effective marketing program as well.
== Experience ==
=== Denver ===
=== University of Washington ===
=== California: Berkeley and UCLA ===